What to Look for When Selecting a Marketing Automation Platform

“A marketing automation platform allows you to create a funnel within this platform that automatically sends emails to users based on their behavior.”

A lot of entrepreneurs are now utilizing marketing automation platforms for their businesses. It allows them to communicate with their audiences who have interacted with their site. As a marketer, you want to reach out to your target audience and inform them of other offers you have.

Using a marketing automation platform saves you the time and hassle of sending a ton of emails on a daily basis. There are things to consider when selecting an automation platform. These are price and functionality.

What are the functions of a marketing automation platform you should be looking for?

On this episode, we will enumerate some automation platforms that we have used in the past. We will also be sharing their features and why they are good to use for your business.

On Today’s Show You’ll Learn:

  • What marketing automation platforms are
  • The things to consider in selecting a marketing automation platform
  • The benefits of utilizing it
  • And a lot more…

Watch this episode today to learn more about marketing automation platforms and the best ones you can utilize for your business!


Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.

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