“It’s called top of the funnel, middle of the funnel, bottom of the funnel or Tofu Mofu Bofu”.
Marketing works the same way as human relationships. There are certain steps that are taken before a person can fully trust someone or form a lasting bond with them. Marketers often forget this. They skip a lot of important stages and go straight to selling a product to consumers. This is not always effective.
As a marketer, your aim is to form a relationship with your customers. It is not only about generating sales immediately, but one should always consider the long run. You want your consumers to trust your business enough to make future transactions.
A less popular way of describing the three stages of customer acquisition is Tofu Mofu Bofu. It refers to top of the funnel, middle of the funnel, and bottom of the funnel. These three stages are what marketers should follow in order to acquire consumers.
On this episode, we will introduce the concept of Tofu Mofu Bofu. We will also be explaining each stage and why they are important in marketing your business.
On Today’s Show You’ll Learn:
- The three stages of customer acquisition, or Tofu Mofu Bofu
- The actions to be done in each stage
- Why it is important to follow these steps
- And a lot more…
Watch this episode today to learn more about how to acquire customers and engage them in purchasing your product or service for the long run!