A recognizable brand typically equals success. Brand building is what most marketers focus on regarding their online businesses. If you are active on social media, the chances of getting branding possibilities are fairly good. Among these social media activities, having a Facebook campaign is one of the most effective in gaining brand awareness.
That being said, there are five components of a successful Facebook campaign.
This is extremely crucial when it comes to your Facebook ads. If you are not targeting the right audience, no matter how awesome your video, headline, or copy is, you are not going to get the results that you’re looking for. It’s tremendously important to make sure that your targeting is on point. Test it out, and make any necessary tweaks and optimizations as you go.
The way Facebook targeting works is that you can target users based on your demographics (sex, age, geolocation). So for example, say you’re running campaigns in a specific location, you can also target your audience through behaviors. Facebook uses third-party data and observes what users have purchased recently, stores they have shopped in, and the like – which is all data you are allowed to use.
Page likes are also included in targeting. If you can target users who like a certain page it can be very effective when used alongside demographic data and other relevant information.
You’ll want to have a snappy headline because when users are scrolling through their feed, you want to get their attention. You don’t want to be deceiving, but you want to ensure that you’re interrupting a pattern. When you’re creating your ad, the headline is critical. It’s the first thing they see in addition to your visual component.
The copy is also essential. The type of copy that I’ve noticed work pretty well are more colloquial, every-day type posts. You can say things like, “Hi, I’m Jean Ginzburg. I’m the CEO of Ginball Digital Marketing, and today, I want to talk about how to set up a Facebook campaign.”
It’s more about talking to your audiences versus marketing copy, it’s all about being more open and authentic. You want to be genuine with your users. Don’t forget to test your copy! One piece of content could resonate better with certain users than others, so make sure you do your research.
Your visual component can be an image or a video. Lately, videos have been working well when it comes to acquiring new customers and driving brand awareness. You can do so much with video, but you can only do so many things with an image because it’s static. With a video you can tell a story, share details about your mission, and talk about your experience.
Call to Action
You want to make sure that you are matching your call to action with your campaign. Is it a ‘Download Now’ button, a ‘Buy Now’ button, or a ‘Learn More’ button? Make it appropriate for what it is that you are selling, or what is featured in your campaign. It is imperative for consumers to understand what it is that you are offering.
These five components make a successful Facebook campaign. Make the most of every campaign you run for optimal results, and save time and money in the process!
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